I do not find cosmetic products for myself.
I found the product for my child to use.
That is how Beuins started.
We searched and chose the most truthful natural resource.
We researched delicately and carefully as much as possible.
For your beauty, for your healthy life,
even now Beuins searches and researches
I made it myself for
the healthy beauty for
me and my child.”
Cho, Sangeun, CEO of BEUINS Co., Ltd
Bock, Young Ok
“Beuins is the cosmetic from nature.”
“As an aromatherapist of nineteen years, I met CEO Cho Sangeun, who was making the Beuins brand by that time, while preparing a forest healing garden and an aromatherapy museum in Gwangyang, Jeonnam. That is how I started to educate employees aromatherapy. CEO Cho wanted to make natural cosmetics which didn’t contain antiseptics, and furthermore wanted to make healing function products with nice aroma. From that moment forward, many blending processes have been made in order to develop cosmetic products that have been grafted with aromatherapy. Essential oil is a natural aroma extracted from medicinal plants, usually a lot of normal cosmetic products use artificial aroma in order to satisfy the needs of a consumer. However, Beuins wanted a natural aroma that had the scent as strong as the ones made artificially. But as we would always clash with the burden of the cost, CEO Cho never gave up her belief of making an honest and good quality product. That strong intention and belief is what made me continue the path with her, eventually creating Beuins products. It makes me happier than anyone that the Beuins has been released. The Beuins that I have cared for is an honest and good product. It has the right to receive love.
CEO and Director of Research Center from
Danjung Bio Inc.
Jung, Eu Soo
“Beuins has come from a systematic and scientific lab.”
I met CEO Cho during my 24th year of studying natural resources. I was impressed with her strong intention of making a highly functional, natural cosmetic product with little to no irritation. As I watched from the sidelines, I supported her with my collective knowledge and research. From this, Beuins was created. Especially as CEO Cho had a lot of interest in the drug ‘Danggui,(angelica root)’, she seemed passionate about creating a way to implement natural materials into high quality cosmetic products, which is considerably difficult to achieve. She was ambitious to find a way to implement natural ingredients into effective, unirritable cosmetic products: in other words, killing two birds with one stone. It is impossible to be unmotivated after seeing CEO Cho advocate the idea of the safety of a highly effective cosmetic product, in the marketing department. It is important to know that not all natural cosmetics are considered outstanding products. One must note that there needs to be constant data collection and research concerning the type of skin, no matter how good the ingredients may be. In essence, “Beuins,” is the result of a diamond after constant tests and research.